Stop Guessing and Start Training With a Plan Built Around You
Work directly with professional triathlete and former Division I swimmer Simon Shi through a hands-on 12-week coaching experience designed to improve your training, confidence, and performance.
- Personalized training built around your goals and schedule
- Weekly one-on-one coaching and ongoing adjustments
- TrainingPeaks analysis and technique feedback
- Race pacing, fueling, recovery, and execution support
No pressure or obligation. We will discuss your goals and determine whether the program is the right fit.
You Are Working Hard but Still Unsure Whether Your Training Is Working
More training is not always better. You need the right structure, feedback, and adjustments for your body and your life.
You do not know how to structure your week
You are trying to balance endurance, intensity, strength, recovery, work, travel, and family without a clear priority.
Your plan does not adjust when life changes
Fatigue, poor sleep, travel, stress, and schedule changes happen. Your training should respond intelligently.
You have plateaued despite consistent training
You are completing workouts but not seeing the improvements you expected in pace, power, fitness, or confidence.
You lack confidence heading into race day
You are unsure how to pace, fuel, prepare, and make smart decisions when the race does not go perfectly.
Professional Experience With a Real Understanding of a Busy Life
Before becoming a professional triathlete, I worked full-time as a software engineer while building my endurance career. I understand how to fit meaningful training around real responsibilities.
I also competed as a Division I swimmer for Virginia Tech, giving me a strong technical background for helping adult swimmers become more efficient.
I have coached beginners preparing for their first event, first-time long-course finishers, and athletes who qualified for 70.3 and IRONMAN World Championship events.
Coaching for the Athlete You Are and the Athlete You Want to Become
You do not need to be an elite athlete to benefit from elite attention to detail.
First-Race Confidence
Build the fitness, knowledge, and confidence to complete your first endurance event.
Performance Breakthroughs
Improve pacing, technique, fitness, consistency, and race execution.
Championship Goals
Receive detailed preparation for ambitious qualification and championship-level goals.
A Complete 12-Week Coaching Partnership
This is not a downloadable plan. Your training is reviewed, adjusted, and explained throughout the program.
Personalized Training Plan
Your plan is built around your goals, fitness, schedule, experience, equipment, and current strengths and weaknesses.
Weekly Private Coaching
Meet with me every week for 30 to 60 minutes to review training, solve problems, and plan your next steps.
TrainingPeaks Premium and Data Analysis
TrainingPeaks Premium is included. I review your sessions, data, feedback, workload, consistency, and recovery.
Technique and Performance Feedback
Submit swim, bike, and run videos for feedback on efficiency, positioning, movement, and technique.
Unlimited Plan Adjustments
Your training can be adapted for work, travel, family, illness, fatigue, missed sessions, and changing fitness.
Race, Fueling, and Recovery Strategy
Build a clear approach to pacing, nutrition, hydration, equipment, recovery, transitions, and race execution.
You Are Not Simply Buying a List of Workouts
You are building a personalized training system, removing uncertainty, and learning how to become a stronger and more knowledgeable athlete.
Hear From Athletes I Have Coached
See how personalized training, regular feedback, and clear direction helped athletes reach meaningful goals.
“I’m in the best spot I’ve ever been with endurance sports, and for the first time I genuinely believe the big goals ahead are achievable. If you’re looking for someone who blends data, experience, and true coaching instincts, Simon is that guy.”
“After my knee replacement, my FTP improved from 193 to 250. I finished second in my age group at Oregon 70.3 and qualified for the 2027 World Championship. Every workout has a purpose, and the communication has been a huge part of my success.”
Built for Committed Athletes, Not Perfect Athletes
This May Be a Strong Fit If You:
- Want training designed around your life
- Are tired of guessing what to do
- Value feedback, accountability, and education
- Want to understand why you are training
- Are ready to follow a realistic plan consistently
This Is Probably Not a Fit If You:
- Only want a generic plan with no interaction
- Expect results without consistent effort
- Are unwilling to communicate honestly
- Do not want your training challenged or adjusted
- Are not ready to invest in your goal
Three Months of Personalized, Hands-On Coaching
Enrollment is limited because every athlete receives direct attention, detailed analysis, and individualized communication.
12-Week Endurance Performance Program
For athletes seeking individualized coaching, accountability, education, and a clear path toward their next goal.
- Complete athlete assessment
- Personalized TrainingPeaks plan
- TrainingPeaks Premium included
- Weekly private coaching calls
- Ongoing training adjustments
- Workout and data analysis
- Technique video feedback
- Fueling and recovery guidance
- Race pacing and execution plan
- Direct communication between calls
Booking a call does not commit you to the program. Payment options can be discussed during the discovery call.
Questions Before You Apply
Do I need to be an experienced triathlete?
Is the program only for triathletes?
Is TrainingPeaks Premium included?
What if my schedule changes?
Can I use AI or an online plan instead?
Do you offer payment options?
Stop Wondering Whether Your Training Is Working
Book a free discovery call to discuss your goals, current training, biggest challenges, and whether this coaching experience is the right fit.
Book Your Free Discovery Call